Champions IGA have announced a new sponsorship of the Central Victorian Football League Women’s (CVFLW) in a three-year deal that will see the sport grow its regional footprint.
Women’s sport is being reinvigorated across the state and Champion’s IGA is committed to supporting healthy recreation and competition for women in its communities says Graham Gamble, Champions IGA Marketing & Merchandising Manager.
“It’s exciting for the Champions IGA group to start our involvement with Women’s Football which is part of our investment in grassroots football in junior and senior clubs,” he says.
Several staff from Champions IGA are involved with the CVFLW as players and coaches and in administration, and the sponsorship will attract more women to participate in the competition over the coming years.
“The competition is terrific because it provides a clear pathway for junior female footballers to explore their strengths and for the senior league to retain talented sportswomen,” Mr Gamble says.
Champions IGA already sponsors women in sport via its commitment to the Champions IGA Lady Braves and through various football, netball, athletic and cricket clubs.
“It’s simple, really. We support the women and families who support us, and we’re thrilled to be involved with the CVFLW now and into the future,” Mr Gamble says.
Amy Kenyon, Administration Coordinator AFL Central Victoria, says Champions IGA is a leader in community sponsorship in the region.
“To have a great community focused sponsor, such as Champions IGA, come onboard for the next three seasons is fantastic," Ms Kenyon says.
"AFLCV appreciates the major sponsorship support and the discussions regarding new initiatives for our players and clubs. Champions IGA are assisting with funding for club jumpers, runner and medical personnel clothing and great incentives for our players and clubs for the next 3 years,” she says.